D'Well Grand Asset showcases its expertise in developing homes that cater to modern consumer behavior in collaboration with the Sethiwan Group, one of Thailand's leading rice exporters, which also operates premium apartment and office buildings. They are developing the project “AIRES” (ไอเรส), a luxury 3.5-story townhome with unique functions under the concept of Atelier Residence, aimed at meeting the needs of modern families who prioritize a Work-life Integration lifestyle, seamlessly blending home and work life. The project will be located in three prime areas: Rama 9, Ratchadapisek, and Ramkhamhaeng, with prices starting at 14 – 25 million Baht, totaling an investment of 700 million Baht.

          Mr. Thavanan Tanesdechsundhara, Managing Director of D'Well Grand Asset Co., Ltd. revealed that the company has signed a cooperation agreement with Sethiwan in a 60:40 ratio (D'Well: Sethiwan) to develop three luxury townhome projects in three prime locations, which are the new business centers of Bangkok (New CBD): Rama 9, Ratchadapisek 19, and Ramkhamhaeng, with a total project value of approximately 700 million Baht.

          “We are very pleased to collaborate with Sethiwan, one of Thailand's top rice exporters, which also has a premium rental apartment business, to develop a new dimension of residential townhomes. By leveraging the strengths of both companies, we aim to create the best offerings for our customers. D'Well understands the needs of the new generation and focuses on developing projects that meet our customers' lifestyles, while Sethiwan, with its extensive experience in rental apartment projects, creates a strong synergy for the future. By combining the capabilities of both sides, we are confident that we can develop an excellent project,” he stated.

          Mr. Phongchai Sethiwan, Executive Director of Sethiwan Co., Ltd., said, “Sethiwan is pleased to collaborate with D'Well Grand Asset, as we have been interested in investing in horizontal projects for quite some time. Previously, our company has been involved in luxury apartments and office rentals. We are confident that with over 30 years of project management experience, combined with the award-winning expertise of D'Well Grand Asset, this collaboration will create success and differentiation that meets customer needs and leaves a lasting impression in this market segment.”

         Mr. Thavanan further discussed the AIRES project, stating, “Based on D'Well Grand Asset's previous project experience, which focuses on high-purchasing power customers, we found that this customer group places great importance on functional usage that responds to their evolving lifestyles. Traditional project designs may not fully meet their needs, as this group tends to have smaller families and values time spent with family as much as business and personal activities, or embraces a Work-life Integration lifestyle. Therefore, the design of modern residential projects must be highly flexible. Additionally, this customer group consists of young families transitioning from condominiums to seek more privacy, which presents an opportunity to develop the AIRES (ไอเรส) project to meet these customers' needs.”

          Mr. Thavanan added, “The AIRES (ไอเรส) project is a luxury townhome of 3.5 stories, and we aim to provide a living experience that differs from typical townhomes, such as designing to increase green space within the homes, oversized designs with widths of 6-10 meters, and adaptable spaces that can change functions according to needs. This is to suit the lifestyle of our target group, which consists of modern families living a Work-life Integration lifestyle, seeking residences that can fulfill their needs in all dimensions, whether work or personal life. Additionally, the location is conveniently situated near lifestyle hubs, shopping malls, restaurants, and accessible transportation routes from the MRT and expressways. We believe that AIRES (ไอเรส) can definitely meet the needs of this customer group.”

          Currently, we have started selling AIRES RAMA 9 (ไอเรส พระราม 9) and AIRES RATCHADA 19 (ไอเรส รัชดา 19), which have received very positive feedback from customers. The AIRES RAMKHAMHAENG (ไอเรส รามคำแหง) is expected to launch around the beginning of Q4, with projected sales of approximately 60% - 70% by the end of 2018, and transfers starting at the end of 2018, aiming for full transfers by Q4 2019. Construction has already begun, and the show homes for AIRES RATCHADA 19 (ไอเรส รัชดา 19) and AIRES RAMA 9 (ไอเรส พระราม 9) will be completed and available for viewing in November. The AIRES RAMA 9 (ไอเรส พระราม 9) has opened sales for 9 units, which have received good responses, with 4 units already reserved, while AIRES RATCHADA 19 (ไอเรส รัชดา 19) has 1 unit reserved, even without a show home. The Sales Office for AIRES (ไอเรส) will officially open on June 1.”

          The joint venture project consists of three luxury townhome projects in three prime locations in the city, with a total value of approximately 700 million Baht, including 1) AIRES RAMA 9 (ไอเรส พระราม 9), located at Rama 9 Soi 49, offering convenient access to urban life through multiple transportation routes such as expressways, Airport Link, and BTS. Surrounded by numerous amenities including restaurants, shopping centers, and community malls, the project is valued at 300 million Baht, covering an area of 1-3-81.3 rai with 18 units, land sizes ranging from 21.4 – 35.4 square wah, and usable areas of approximately 233 – 303 square meters, with prices starting at 14 – 19 million Baht. 2) AIRES RATCHADA 19 (ไอเรส รัชดา 19), located at Ratchadapisek 19, near the business district, offers convenient access via three routes: Ratchadapisek Road, Ladprao Road, and Vibhavadi Rangsit Road, and is close to the Ratchada and Ladprao MRT stations. The project is valued at 100 million Baht, covering an area of 246.2 square wah with 5 units, land sizes of approximately 31 – 58.8 square wah, and usable areas of approximately 283 – 389 square meters, with prices starting at 17 - 23 million Baht. 3) AIRES RAMKHAMHAENG (ไอเรส รามคำแหง), located at Ramkhamhaeng Soi 12, with land sizes of approximately 29.7 – 42.9 square wah and usable areas of approximately 400 square meters, valued at 300 million Baht, with prices starting at 21 – 25 million Baht. For those interested, more details can be found at www.aires-residence.com/, or call 090 – 996 - 4949 or visit the AIRES Sales Gallery at AIRES RAMA 9 (พระราม 9 ซอย 49).

Thank you for the information from www.aires-residence.com